Client Case Study

360° Virtual Tour Solution

Background

Frimley Park Hospital NHS Foundation Trust is a large, 700 bed Trust serving a catchment population of 365,000

The maternity unit serves the population of West Surrey, North East Hampshire and parts of Berkshire and consequently is extremely busy.

Being a popular hospital, expectant mothers want to view the maternity unit facilities before booking a place on the wards. This created a logistical problem organising very busy staff to show people around.

 

Solution

Focalpoint and Frimley Park's marketing team devised a way of showing the maternity unit on the website using 360° virtual tours.

The 10 virtual tours show the wards, delivery areas, assessment units and every aspect of the maternity unit. At least now, expectant mothers can pre-qualify their tastes before coming through to the very busy wards.

The maternity pages on the website have the most amount of hits. Now, the virtual tours add interactive content, proving both interesting and informative.